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Getting Started

You can connect to the Mailchimp Marketing API using an API key or OAuth2.

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API Key Setup

1

Generate a Mailchimp API Key

In your Mailchimp account, navigate to Profile > Extras > API keys. Click Create A Key, give it a label (e.g. Strata Integration), and copy the generated key. See also this guide from Mailchimp
The API key includes a server prefix (e.g. us21). Strata uses this prefix to route requests to the correct Mailchimp data center.
2

Configure the Integration in Strata

Select Mailchimp Marketing in the Strata Integration Catalog. Enter your API key to connect.

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OAuth2 Setup

1

Register an OAuth2 Application

Go to the Mailchimp OAuth2 registration page and register a new application. Add the Strata OAuth callback URL as a redirect URI:
https://connect.connectstrata.com/oauth/callback
Copy the Client ID and Client Secret.
2

Configure the Integration in Strata

Select Mailchimp Marketing in the Strata Integration Catalog. Enter your OAuth client ID, client secret, and required scopes.

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Webhooks

Mailchimp supports webhooks to notify your application of changes to audience data (subscribes, unsubscribes, profile updates, etc.). See the Mailchimp webhook guide for setup instructions. Mailchimp also supports programmatic webhook creation via the List Webhooks API, which could enable automatic webhook registration in a future release.