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A Lead represents a potential sales prospect in a CRM system. It contains information about an individual or company that has shown interest but has not yet been qualified as an opportunity. Leads can be converted into Accounts, Contacts, and Deals. Lead objects are delivered within Sync Events under the unified field. You can download the JSON schema files here:
{
  "type": "Lead",
  "event": {
    "id": "00L234567890ABC",
    "firstName": "John",
    "lastName": "Doe",
    "company": "Tech Innovations Inc",
    "title": "CTO",
    "email": "john.doe@techinnovations.com",
    "phone": "+1-555-345-6789",
    "mobilePhone": "+1-555-345-6790",
    "website": "https://www.techinnovations.com",
    "status": "Qualified",
    "rating": "Hot",
    "leadSource": "Trade Show",
    "industry": "Technology",
    "numberOfEmployees": 250,
    "annualRevenue": 25000000.00,
    "ownerId": "005234567890XYZ",
    "address": {
      "street": "456 Innovation Drive",
      "city": "Austin",
      "state": "TX",
      "postalCode": "78701",
      "country": "United States"
    },
    "convertedContactId": "003234567890DEF",
    "convertedAccountId": "001234567890GHI",
    "convertedDealId": "006234567890JKL",
    "convertedAt": "2024-12-15T10:30:00Z",
    "isConverted": true,
    "createdAt": "2024-10-01T08:00:00Z",
    "updatedAt": "2024-12-15T10:30:00Z"
  },
  "category": "CRM"
}

Properties

type
string
required
The type of the event. Always set to “Lead”.
event
object
required
The main lead data containing all lead information.
category
string
required
Category or classification of the lead event.